Avril Organic

Avril is not just an organic cosmetics brand.

We are part of everyday life by being inspired by a sure value: simplicity. But just because we want to keep it simple doesn't mean we want to do less.

Organic

Organic is part of our DNA. Our certified organic cosmetics are approved by independent organizations which guarantee that our formulas meet the strict specifications of organic cosmetics, from raw materials to finished products.

And because we want to do more:

- Most of our cosmetic range is made in France

- We reduce all unnecessary packaging and reuse the packaging boxes

- We provide ourselves with green electricity, at Enercoop

- 512 trees were planted in 2018 to offset our CO? emissions

- We are opposed to animal testing, and adhere to Peta

Quality

Quality is one of our major requirements. Ease of application, intensity of colors, efficacy of active ingredients, hold, texture… We want our products to perform as well as conventional products.

And because we want to do more:

- Our customers are in the best position to talk about our products: each feedback on quality is heard and enters into our decision-making process.

- We dare to say no. If, despite our efforts, a formula does not meet our requirements, we prefer not to offer it, even if demand is high.

Accessibility

Our mission is to make organic cosmetics accessible to everyone. To achieve this, we reduce all marketing costs: no muse, no advertising… We thus offer fair prices. Every day, unconditionally, to everyone. 

And because we want to do more:

- We have developed a Men's range as well as a Baby range to meet all needs

- Our products are widely distributed: on our website, in our Avril stores, in towns and shopping centers, at independent resellers, etc. We adapt to the consumption habits of our customers.

Less is more, they say.

Foundation Rouge Ögön Läppar För kropp Ansikte Hårvard Nagellack För män Tillbehör
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